As the summer fades away and the nights become cooler, a lot of things start to change!

Sweaters are the new shorts and our cold brew, well – now we add pumpkin flavour.  This also seems to be the time of year that our SPF gets pushed to the back of our cupboards and forgotten about until our beach days return. With this being such a common practice, we wanted to share a few reasons why it’s so critical to wear SPF all year round and why our new formula Vita Shield Broad Spectrum SPF 30 will make that easy!

Daylight Happens 365 Days A Year

Yes, wearing an SPF when you’re going to be in direct sunlight is incredibly important in maintaining the health of the skin, but what about the damage that accumulates over time from smaller daily exposures? We may not think that our commute to work, daily run or picking our kids up from school has impact, but it does. Consider this: 80% of harmful UV rays can penetrate through clouds/cloud cover, and those same rays can be amplified by snow. It doesn’t matter who you are or where you live, your skin needs protection from daylight!

Protect Yourself From Past Damage

Your skin is like an elephant – it never forgets! With a large majority of the skin aging we see in our 30’s, 40’s and 50’s occurring in our early years, we need to keep existing damage at bay, to prevent more in the future.

It’s The Most Important Step In Any Skincare Routine

 Would you buy a car and not get insurance? Of course you wouldn’t! Think of wearing SPF daily as the insurance on the investment you’re making in your future skin.  When trying to treat things like accelerated aging, adult acne or skin sensitivity, it’s important to look for formulas with active ingredients that drive real skin results! Lucky for you, that’s the name of the formulation game at Fitglow Beauty! That said, when we use active ingredients that renew, brighten or stimulate the skin and then go into the sun unprotected – we are unknowingly creating the potential to exacerbate our existing concerns, while even creating new ones.

Getting SPF into your daily routine doesn’t have to be difficult with our new Vita Active Broad Spectrum SPF 30. This potent environmental defence moisturizer leaves skin feeling soothed, nourished and most importantly – protected against skin damaging UV rays. We’ve packed this formula with powerhouse organic ingredients the deliver results without sacrificing our skin’s love of plant-based technology.  

A few ingredients to highlight:

• Zinc Oxide – this broad spectrum, mineral based sunscreen soothes irritated skin while leaving it firmer and brighter. By inhibiting the amount of UVA and UVB rays penetrating the skin we are able to regulate overactive melanocytes (pigment producing cells) as well as protect our delicate collagen and elastin network.
• Safflower Oleosomes – these oil-soluble “lipid sacs” encapsulate Zinc Oxide and Vitamin E. In doing so, we give these ingredients a time-released effect, as well as enhance the general texture of the formula.
• Sunflower Seed Oil – This powerful antioxidant scavenges free radical activity while also controlling pro-inflammatory skin cells.
• Hyaluronic Acid – This moisture magnate keeps the skin nourished all day by binding humidity from our environment into the skin and locking it in place.   

With these high-performing ingredients in an easy-to-use daytime moisturizer, you won’t be pushing this product to the back of your cupboards any time soon! Check out the latest edition to the Fitglow fam on aayaamlabs.com